SERVERY’s goal is to enable a Service Market Place that bridges the Internet and Telco worlds by merging the flexibility and openness of the former with the trustworthiness and reliability of the latter. To achieve this, SERVERY aims to enable both end-users and professionals, with the ability for instant service creation and context-aware delivery of converged NGN-IMS / Web / Media services. These services are adaptable to the environment they are deployed in, depending on the execution platform and taking into account the end-user’s surroundings, context and communication constraints.